Social marketing

Posts relating to PHE social marketing work, including Change4Life, Smokefree, Stoptober and Be Clear on Cancer.

What does the digital age mean for the public's health?

Kevin Fenton, 4 August 2014 - Digital health, Health and Wellbeing, Reducing the burden of disease, Social marketing

If you are reading this blog on a smartphone you are not alone. 62% of UK adults have one, and this is increasing significantly each year. About a quarter of Public Health Matters’ readership access this site from a smartphone …

Changing the cultural context of obesity

Kevin Fenton, 16 January 2014 - Health and Wellbeing, Reducing the burden of disease, Social marketing

Obesity can sometimes be hard to spot, even though it’s all around us. Take parents, who think their child is about the right weight, even when the child is actually overweight or obese – this happens to nearly one in …

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