In 2017, the Keep Antibiotics Working campaign targeted groups who were most likely to use antibiotics (mothers of children aged 0-16, and people aged over 50), and healthcare professionals dealing with patient care and prescribing. In this blog post, we look at a peer-reviewed study investigating the impact of the campaign.
PHE’s Behavioural Insights team has led the collaborative development of a behavioural and social sciences strategy - the first of its kind. This blog covers how the strategy will better enable the public health system to maximise the contribution of behavioural and social sciences to improving and protecting the public's health and wellbeing.
Ahead of the PHE annual conference, this blog explores the work carried out by PHE’s Behavioural Insights (PHEBI) team to change the behaviour of millions of people to help make us a healthier nation.
